2/21/16

4725mag's latest fashion crush: Wool Street

I'm a two bags kind of broad. Always have been, always will be.


I need (yes, need) a cross-body purse to carry my essentials (oh you know, a beer coozie, wallet, lip balm, hand sanitizer and keys) and then a tote for my laptop, gym clothes, heels (I'm a proud sneaker commuter) and snacks (to keep me away from that burger I always want).


Here at 4725 we're never not on the hunt for up and coming, homegrown companies to support - especially when it gives me a reason to get a killer new bag. We're not gonna lie, we friggin' adore a good pair of Gucci loafers too. But on the flip side, when we can get in line with the little guy, we're there. So, we were thrilled to discover Wool Street.


In their own words their philosophy is "...to support small dwindling US factories and manufacturers... Wool Street is our small attempt toward a much larger goal of bringing self-sufficiency back to the States without sacrificing quality and design..." Not only is their brand statement totally on point, all of their designs are steeped in local love, designed in San Francisco and made in the US. So yeah, we're in. Like, doubly in.


Being an East Bay gal, I opted for the California tote over their more San Francisco centric designs. What I love about this piece, crafted out of heavy duty cotton with durable leather handles, is that it fits a minimal aesthetic and oozes high quality craftsmanship. Have you ever had a tote bag with annoyingly short handles? Well this guy has perfect, just long enough handles. And trust me, these details matter when you have to fling that thing right up on your shoulder and run for the bus like your life depends on it.


Find the right tote for you down on Wool Street. You'll not only look stylish AF, but you'll feel a sense of pride having shopped for a homegrown product. 

2/7/16

shop4725: our pre-spring 2016 curated vintage collection

We're thrilled to launch shop4725 with a pre-spring curated collection of designer and unique vintage finds.

While the worst of winter is (hopefully) over at this point, it's still not quite time to discard warm layers - cue the inspiration behind this collection: the need for between season fashion, as functional as it is stylish, that can carry us seamlessly from the dark days of winter, to the blossom filled days of spring.


This luxuriously soft cashmere and wool blend Karl Lagerfeld jacket statement piece has a stunningly chic dropped shoulder, bat wing cut. With a crave-worthy pop of bright mustard yellow to reverse any S.A.D symptoms you may be feeling, this is a true investment piece but without the investment piece price tag. 


This linen blend 80s Nordstrom blazer speaks to our minimalistic nature. Perfect for layering with its subtle, neutral tones this blazer has a classic, timeless cut and adds a hint of minimal yet interesting detail to any outfit.


Crafted in the UK from 100% pure wool, this vintage Burberry blazer is one of our favorite finds. This purple and green variation of the classic Burberry check pattern makes this piece ultra unique. We're in love with how this piece is cut, especially the collar detail, making this jacket yet another investment staple. 


Equal parts flare (because, fringe) and minimal (with it's striking cream color) this buttery soft, fringed suede blazer is a must have piece. Check out the detail of its full, glorious fringed wingspan. Gorgeous. 


This Christian Dior 100% wool blazer was also made for layering. Its black and off-white houndstooth will play nicely with both neutral colors or brighter hues. Cut in a classic fabric with a nod to boxy, 80s tendencies make it not only a timeless vintage designer piece but oh-so-on-trend for now. Win win. 


It wouldn't be us if there wasn't some denim - cue this 70s denim blazer. With striking red stitching, o/s collar and slim cut, synonymous with the 70s, this is how you do a denim jacket. 

We hope you love this collection just as much as we do. Feel free to follow shop4725 on Instagram and Twitter, happy shopping.